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Zusatztext "... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector." -British Journal of Biomedical Science Informationen zum Autor Dr. Dimitris Dogramatzis was born in Greece in 1962. After earning a Bachelor's diploma in Pharmacy from the University of Patras in Greece, he spent the next seven years in Texas studying and working for the University of Texas system. During this period, he completed his Ph.D. in Pharmacology and Toxicology at the University of Texas Medical Branch at Galveston. Later he went on to complete two successive postdoctoral trainings at the University of Texas Medical Branch at Galveston, as well as at the M.D. Anderson Cancer Center at Houston, Texas. He is currently the owner of a retail pharmacy in Athens, a business consultant, and a writer. Klappentext "A first of its kind to focus on the management of health-care related biotechnology! this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy! biolicensing! biofinance! biopartnering! biodrug research! biomarketing planning! biopromotion! product life cycle management! and biobusiness models! among others. Written by a well-established professional and registered pharmacist! this reference is appropriate for graduate students and industry professionals. It contains over 350 tables and figures and end-of-section problems accompany each chapter. There are also extensive references following each chapter to enhance further study"--Provided by publisher. Zusammenfassung Focusing on the management of healthcare related biotechnology, this text is a practical guide assisting all healthcare related biotech professionals in their day-to-day activities. It contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarket planning, biopromotion, product life cycle management, and b Inhaltsverzeichnis The Healthcare Biotechnology Industry: Bioeconomy. Intellectual Property: Intellectual Property Management. Biolicensing. Funding: Biofinance. Biopartnering. New Product Development: Biodrug Research. Biomanufacturing. Marketing: Biomarketing planning. Biopromotion. Biopricing. Biosupply Chain. Product Life Cycle Management. Running the Business : Biobusiness models. Biosimilars Model. Biocompany Life Cycle. ...
