Focus Groups - Supporting Effective Product Development

Informationen zum Autor Langford, Joe Klappentext While most texts in product development cater to marketing, political, and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional and novice to employ these techniques usefully and with confidence. An ideal book for both professionals and undergraduate students, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers, and anyone running product-related focus groups or involved in product research. Zusammenfassung This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates. Inhaltsverzeichnis Acknowledgements, Contributors, 1. Introduction, PART I Organising and Conducting a Focus Group: The Logistics, PART II Focus Groups in Human Factors/Ergonomics and Design: Case Studies, PART III Focus Group Tools, Author Index

Product details

• Authors: Joe Langford, Langford Joe, Deana McDonagh, McDonagh Deana
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 14.11.2002
• EAN: 9780415262088
• ISBN: 978-0-415-26208-8
• No. of pages: 240
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Project Management, TECHNOLOGY & ENGINEERING / Industrial Engineering, BUSINESS & ECONOMICS / Sales & Selling / General, TECHNOLOGY & ENGINEERING / Industrial Health & Safety, Sales & marketing management, Project management, Sales & marketing, Engineering: general, Sales and marketing, Sales and marketing management, Ergonomics