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Informationen zum Autor Stpehn Brown, Darach Turley Klappentext Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research Zusammenfassung This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more. Inhaltsverzeichnis Eric J. Arnould , University of South Florida, USA, Russell W. Belk , University of Utah, USA, Stephen Brown , University of Ulster, Richard Elliott , St. Anne's College, Oxford, Basil Englis , Berry College, Mt. Berry, USA, A. Fuat Firat , Arizona State University, USA, Gordon R. Foxall , Birmingham Business School, University of Birmingham, Morris B. Holbrook , Columbia University, USA, Laurie Meamber , University of California, Irvine, USA, David Glen Mick , University of Wisconsin, USA, Stephanie O'Donohoe , University of Edinburgh, Rhona Reid , University of Ulster, Coleraine, Mark Ritson , University of Lancaster, Michael R. Solomon , Auburn University, Alabama, USA, Barbara B. Stern , Rutgers, The State University of New Jersey, USA, Craig J. Thompson , University of Wisconsin - Madison, USA, Darach Turley , Dublin City University, Caroline Tynan , Nottingham Trent University, Alladi Venkatesh , University of California, Irvine, USA.
