Inviting Latino Voters - Party Messages and Latino Party Identification

Informationen zum Autor Stacey L. Connaughton Klappentext Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts. Zusammenfassung Latino Americans are key voters for US democracy. Democrats and Republicans to actively court this demographic group, seeking their partisan identification. With in-depth analysis and research, this book delivers major findings. Inhaltsverzeichnis Introduction; Chapter 1 Organizational Identity, Identification, and Political Parties; Chapter 2 The Innovators and the Traditionalists; Chapter 3 Invitations for Identification in Latino-Oriented Television Ads; Chapter 4 (Party) Identifiers; Chapter 5 Partisan Identification; Epilogue; Appendix A; Appendix B; Appendix C; Notes; Bibliography; Index;

Product details

• Authors: Stacey L Connaughton, Stacey L. Connaughton
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 12.12.2004
• EAN: 9780415971829
• ISBN: 978-0-415-97182-9
• No. of pages: 222
• Subject: Social sciences, law, business > Political science > Political science and political education