Communication Research Measures - A Sourcebook

Informationen zum Autor Rebecca B. Rubin (Kent State University, USA) (Author) ,  Alan M Rubin (Kent State University, USA) (Author) ,  Elizabeth E. Graham (Kent State University, USA) (Author) ,  Elizabeth M. Perse (University of Delaware, USA) (Author) ,  David Seibold (University of California at Santa Barbara, USA) (Author) Klappentext The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.Originally published by Guilford Press in 1994, now available from Routledge. Zusammenfassung This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi Inhaltsverzeichnis Contents: Introduction. Part I: Measurement Trends and Issues. P. Kearney, M.J. Beatty, Measures of Instructional Communication. R.B. Rubin, E.E. Graham, Measures of Interpersonal Communication. A.M. Rubin, E.M. Perse, Measures of Mass Communication. C.W. Downs, S. DeWine, H.H. Greenbaum, Measures of Organizational Communication. Part II: Measure Profiles. ...

Product details

• Authors: Philip Palmgreen, Palmgreen Philip, Rebecca B Rubin, Rebecca B. Rubin, Rebecca B. Palmgreen Rubin, Rubin Rebecca B., Howard E Sypher, Howard E. Sypher, Sypher Howard E.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 09.06.2009
• EAN: 9780415871464
• ISBN: 978-0-415-87146-4
• No. of pages: 400
• Series: Routledge Communication Series
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Business Communication / General, SOCIAL SCIENCE / Research, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Methodology, SOCIAL SCIENCE / Body Language & Nonverbal Communication, POLITICAL SCIENCE / Public Policy / Communication Policy, Communication Studies, Psychological methodology