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Zusatztext "...The strongest aspect of this book is its excellent! specific history of Discovery channel's rise. This is good! solid empirical work the kind of which academics oftentimes call for but rarely undertake...Overall! this book is an excellent! specific case study of the rise of Discovery. It spells out the specifics of globalizing television better than any other recent book. It can be of particular use to students in classes on globalization and television."--Global Media Journal! Spring 2012 Informationen zum Autor Ole J. Mjos is a Post Doctoral Fellow at the Department of Information Science and Media Studies, University of Bergen, Norway. Klappentext Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences. Zusammenfassung Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences. Inhaltsverzeichnis List of Tables Acknowledgments 1. Media Globalization and Televisual Culture 2. The Rise of Discovery: ‘The world’s number one non-fiction media company’ 3. Discovery the Brand: Image, Reputation, Promise 4. The Globalization of Factual Entertainment 5. Discovery’s Localization Strategies 6. Global Resonance: Television Programing for the World 7. Negotiating the Global and the National through Televisual Culture 8. The Duality of Globalization in Discovery Appendices Bibliography Index
