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Zusatztext 'War and Media Operations is must-reading for anyone who wants to understand how modern wars are sold to public opinion.'Jamie Shea! Director of Policy Planning at NATO! alliance spokesman duringthe Kosovo War'Those who support or oppose 'embedded' journalism will find ammunition here but Rid himself doesn't take shots.'Steven Komarow! USA TODAY! embedded with the US Army's V Corps duringthe Iraq War'thought-provoking! insightful! and deeply engaging'Ikujiro Nonaka! Graduate School of International Corporate Strategy! Hitotsubashi University! Tokyo! former Xerox Professor of Knowledge! HaasSchool of Business! University of Berkeley! author of The Knowledge CreatingCompany'Thomas Rid demonstrates how nimble adversaries such as Al-Qaeda are comingup with their own information strategy.'James Mann! School of Advanced International Studies! Johns Hopkins University! author of Rise of the Vulcans'The best analysis I have yet seen of the role of Public Affairs within the wider context of Information Operations.'Philip Taylor! University of Leeds! UK! author of Munitions of the Mind: A History of Propaganda Informationen zum Autor Thomas Rid Zusammenfassung This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam. Inhaltsverzeichnis 1. Introduction Part 1: The Military as a Learning Organization 2. Perspectives on Military Learning 3. A Model of Strategic Innovation Part 2: The History of Media Operations 4. Disastrous Public Affairs: Vietnam 5. Restrictive Public Affairs: Grenada, Panama, and the Persian Gulf 6. Experimental Public Affairs: Somalia, the Balkans, and Afghanistan Part 3: A Case Study of Strategic Innovation 7. Retrieving Past Experiences? 8. Strategic Public Affairs: Iraq Part 4: Discussion and Outlook 9. The Friendly Learning Loop 10. The Adversarial Learning Loop
