Marketing, Morality and the Natural Environment

Informationen zum Autor Andrew Crane Klappentext This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations. Zusammenfassung With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Inhaltsverzeichnis 1. Introduction 2. Marketing and morality: perspectives and issues 3. Exploring moral meaning in green marketing 4. Conventional companies 5. Social mission companies 6. Business - NGO collaboration 7. Green marketing and morality: evidence from three approaches 8. Amoralization, moralization, marketing and the natural environment9. Conclusions

Product details

• Authors: Andrew Crane
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 26.03.2007
• EAN: 9780415439619
• ISBN: 978-0-415-43961-9
• No. of pages: 218
• Dimensions: 159 mm x 229 mm x 19 mm
• Series: Routledge Advances in Management and Business Studies
• Subjects: Social sciences, law, business > Business > General, dictionaries; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, Sales & marketing, Business ethics and social responsibility, Sales and marketing, Management and management techniques