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Zusatztext 'This is a terrific book which advances theoretical and applied knowledge about the purpose, conduct and outcomes of communication audits. The editors are two of the UK's leading scholars in organisational communication who are also both experts at carrying out audits in a variety of organisations and sectors. It's hardly surprising then that this is a most insightful text.' - Christine Daymon, Curtin Business School, Curtin University of Technology, Australia Informationen zum Autor Owen Hargie is Professor of Communication at the University of Ulster, and Dennis Tourish is a Professor at Aberdeen Business School, Robert Gordon University. They have previously co-authored Key Issues in Organizational Communication, Communication in Management, and Communication Skills for Effective Management. Klappentext Effective communication is vital for business success. This core text in the field of organizational communication equips readers with the vital analytic tools required to measure and monitor their communications. Zusammenfassung Effective communication is vital for business success. This core text in the field of organizational communication equips readers with the vital analytic tools required to measure and monitor their communications. Inhaltsverzeichnis Editorial Introduction. Part 1. Audits in Context Communication and Organisational Success. Auditing Communication to Maximise Performance. Part 2. Audit Methodologies The Questionnaire Approach. The Interview Approach. The Focus Group Approach. Data Collection Log-sheet Methods. Social Network Analysis. Auditing Professional Practice. Auditing the Communications Revolution. Crafting the Audit Report. Part 3. Audits in Action Charting Communication Performance in a Health Care Organisation. Communication Audit of a Hospital Clinic. A Communication Audit of a Paper Mill. Auditing Corporate Leadership. Redesigning a Communication Event through External Audits. Auditing Corporate Culture. Auditing a Major Police Organisation. Auditing a Major Retail Chain. A Study of Sensemaking and CEO Change. Part 4. Final Considerations Strategy, Pedagogy and Research: The Role of Audits. ...
