Multimodality - A Social Semiotic Approach to Contemporary Communication

Zusatztext 'The theory of social semiotics presented in this book can bring real benefits in understanding apt forms of communication and it opens the route to a clearer view of evaluation in different modes.' - Discourse Studies Informationen zum Autor Gunther Kress Klappentext Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading. Zusammenfassung Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading. Inhaltsverzeichnis 1. Multimodality: A New Approach to Questions of Meaning  2. Signs  3. Modes and Materiality  4. Texts and Messages  5. Media, Messages, Texts  6. Design and Production  7. Doing Multimodal Analysis  8. Thinking and Looking Ahead

Product details

• Authors: Gunther Kress, Gunther (Institute of Education Kress, Kress Gunther
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 18.11.2009
• EAN: 9780415320603
• ISBN: 978-0-415-32060-3
• No. of pages: 236
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, Semiotics / semiology, Semantics, discourse analysis, stylistics