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Informationen zum Autor Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007). Klappentext Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Zusammenfassung Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Inhaltsverzeichnis List of Illustrations Acknowledgements Introduction: Entertainment Economies Part I: Brand Culture 1. The Cultural Economy of Branding 2. Media Branding and the Entertainment Complex Part II: Brand Logos 3. Studio Logos and the Aesthetics of Memory and Hype 4. Dolby and the Unheard History of Technical Trademarks Part III: Brand Spectacle 5. Licensing the Library: Of Archives and Animation 6. The Sustained Event: Branding Fantasies and the Corporate Blockbuster 7. 'The World is Our Audience': Branding Entertainment Space Conclusion: Total Entertainment Notes Bibliography Index
