B2b Social Selling Strategy - Connect With Customers, Build Relationships and Drive Sales

About the author

Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder which specializes in advising organizations on embedding social media in their strategic development and growth. Her social media strategy books are built on 30 years' experience gained advising and training global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, Axa Group, St John Ambulance, Parcelforce Worldwide, Emerge Digital, Arnolfini, SmartViz and Ulster Bank. She is the author of Social Media Strategy, also published by Kogan Page.

Product details

• Authors: Julie Atherton
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.11.2022
• EAN: 9781398604612
• ISBN: 978-1-398-60461-2
• No. of pages: 280
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management