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This insightful book is the first to explain the basics of blockchain and its applications in the service industry, as well as potential future implementations of the technology.
List of contents
1. Introduction: The Role of Technology in Transforming the Industry. 2. Blockchain Technology in Tourism and Hospitality Industry. 3. Exploring Blockchain in Food and Agricultural Supply Chains. 4. Blockchain Technology in Sharing Economy. 5. Transforming Tourism and Hospitality: The Innovative Potential of Non-Fungible Tokens (NFTs). 6. Revolutionizing Tourism Payments: The Formation of Decentralized Tourism Financial Systems. 7. Unlocking the Potential of Blockchain Technology for Medical Tourism in Albania. 8. Enhancing Sustainable Tourism through Blockchain-based Tokenization: A Novel Approach for Revenue Generation. 9. Application of Blockchain-Based Smart Contract in Sustainable Tourism Finance. 10. The Future of Blockchain Technology for Tourism and Hospitality.
About the author
Irem Onder is an associate professor at the Department of Hospitality and Tourism Management at University of Massachusetts Amherst. She obtained her PhD from Clemson University, South Carolina, and her master's degree in information systems management from Ferris State University, Michigan. Her main research interests include information technology and tourism economics, specifically big data analysis, smart destinations, decision support systems, blockchain, and tourism demand forecasting. She serves in the editorial boards of
Journal of Travel Research,
Tourism Economics, and
Journal of Information Technology and Tourism. Her research has been published in journals such as
Annals of Tourism Research,
Tourism Management,
Journal of Travel Research,
Tourism Economics, and
Journal of Information Technology and Tourism.
Fulya Acikgoz is a PhD candidate at the University of Bristol, UK. Her research focuses on technology marketing, information management, and social media. Her work has been published in journals, including
Journal of Business Research,
Psychology & Marketing,
Technovation,
International Journal of Contemporary Hospitality Management,
International Journal of Consumer Studies,
Journal of Business & Industrial Marketing,
Behaviour & Information Technology,
International Journal of Human-Computer Interaction,
Journal of Marketing for Higher Education, and
International Journal of Technology Marketing.
Summary
This insightful book is the first to explain the basics of blockchain and its applications in the service industry, as well as potential future implementations of the technology.
