Winning the Global TV News Game

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

List of contents

Part 1. The Game and Its Players 1. How the Game is Played 2. The Global Television News Agencies 3. Global TV News Broadcasters 4. The Consumers of Global TV News Part 2. The Game Board 5. Introduction 6. The Americas 7. Europe, the Middle East and Africa 8. Asia and the Pacific Part 3. Playing to Win 9. News Programs: Where Industry and Consumers Meet 10. Winning: Getting Your Money’s Worth

About the author

Carla Brooks Johnston

Summary

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

Product details

• Authors: Johnston Carla Brooks
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 22.12.2023
• EAN: 9781032607757
• ISBN: 978-1-0-3260775-7
• No. of pages: 340
• Series: Routledge Library Editions: Broadcasting
• Subjects: Humanities, art, music > Art > Photography, film, video, TV; Non-fiction book > Politics, society, business > Society; Television, PERFORMING ARTS / Television / General, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Entertainment, c 1990 to c 2000, c 1990 to c 1999, TV & society, Media studies: TV and society, Film, TV and Radio industries, Media, Information & Communication Industries