Read more
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments.
List of contents
Part I: Strategic Digital Transformation in the Fashion Industry Chapter 1.1 Introduction to Digital Transformation in the Fashion Industry Chapter 1.2 Digital Transformation Strategies: Unlocking Change in Fashion Part II: Digital Product Development, Manufacturing and Innovation in the Fashion Industry Chapter 2.1 Material Digitalisation for Digital Product Creation Chapter 2.2 The Shift to Digital in Fashion Product Development Chapter 2.3 Process Innovation in Fashion Manufacturing Chapter 2.4 Merchandising Innovation: Digitalising the supply chain and ethical sourcing Part III: Fashion Retail and the Digital Customer Experience Chapter 3.1: Marketing to the Hyper-Connected Consumer Chapter 3.2: Retail Innovation: The Future of the Physical Store Chapter 3.3: Retail Innovation 2: The Future of Online Selling Part IV: Future Skills Development in the Digital Age Chapter 4.1: Digital Skills in Fashion
About the author
Charlene Gallery is a Reader at the University of Manchester, UK.
Jo Conlon is a Senior Lecturer at the University of Manchester, UK.
Summary
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments.
