Read more
Informationen zum Autor Dr Stuart Thomson is a Public Affairs Consultant at Bircham Dyson Bell, the leading law firm and Parliamentary Agency. He was previously a Director at the public affairs arm of DLA Piper, the global law firm. He writes and lectures on business and political issues and is the author of several books. Stuart is also an honorary research fellow at the University of Aberdeen. Dr Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He has also worked as a journalist and as a political consultant for a number of government relations firms. Klappentext Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies! such as regulators! commercial organizations and other interested parties. This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs! such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students. Importantly! the authors consider not only established markets the US! UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China! where there are currently very few PA professionals. Finally! there is a discussion of future trends and developments in PA. Zusammenfassung Practical guide to the public affairs industry! explaining the methods used by practitioners and exploding some of the myths. Inhaltsverzeichnis Foreword by Senator George Mitchell Preface by Stuart Thomson and Steve John 1. IntroductionPublic Affairs in PracticeWhat is lobbying?Lobbying or public affairs?How the UK public affairs industry has changedWhat difference does public affairs make?Public affairs around the globeGetting into public affairsEarly stagesCodes of conductOverall 2. The Art of LobbyingWhy lobby?MonitoringWhat do you want to do?How policy is made in the UKPolicyHow to lobbyContact programmeMeetingsLocal governmentScotlandWalesEuropeGlobal institutionsGeneral rules 3. Reputation and the MediaMedia relationsCrisis management 4. Managing IssuesGet to the heart of the issueBuilding the evidenceThink tanksEconomic consultanciesBusiness schoolsPolling organizationsBuilding supportConclusion 5. Stakeholder RelationsThe value of stakeholdersIdentify your stakeholdersUnderstanding your stakeholdersEngaging your stakeholdersPlanning communicationsSummary 6. Corporate Social ResponsibilityDefinitionsMeasuring CSRThe growth of CSRWhy CSR?The role of governmentImpact of CSR on public affairsConclusion 7. ConclusionOn a personal levelFuture trends and developmentsOverallPublic affairs - a checklist 8. Appendix - Codes of ConductCIPRAPPCPRCAEPACAEULobby.netSEAP ...
