How to Research Trends (Revised Edition) - Move Beyond Trendwatching to Kickstart Innovation

About the author

Els Dragt is an independent trainer, lecturer, researcher and author with 20 years of experience. She travels the globe to stimulate professionals and students to create more humancentered innovation. She published several research related books, such as How to Research Trends and Dare to Ask.
 

Summary

Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe's Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.

Product details

• Authors: Els Dragt, Dragt Els
• Publisher: BIS PUBLISHERS
• Languages: English
• Product format: Paperback / Softback
• Released: 09.11.2023
• EAN: 9789063696825
• ISBN: 978-90-6369-682-5
• No. of pages: 200
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Business administration; Market research, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, Social research and statistics, research; trends; society