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This is a practical guide to help readers think about various planning aspects of their proposed games business, and grow their businesses to become more successful. The book includes customary business plan headings and worksheets where the reader can record their working-outs as they start to articulate the vision behind their game.
List of contents
About the Author. Acknowledgements. Introduction. Chapter 1 Executive Summary. Chapter 2 Vision. Chapter 3 Mission. Chapter 4 Operations. Chapter 5 Research. Chapter 6 Branding. Chapter 7 Marketing. Chapter 8 Finances.
Level Two. Chapter 9 Introduction. Chapter 10 Worksheet 01: Game. Chapter 11 Worksheet 02: The Opportunity. Chapter 12 Worksheet 03: Goals. Chapter 13 Worksheet 04: Customers. Chapter 14 Worksheet 05: Success. Chapter 15 Worksheet 06: Strategy. Chapter 16 Worksheet 07: Marketing. Chapter 17 Worksheet 08: Resources. Chapter 18 Worksheet 09: Partners. Chapter 19 Worksheet 10: Finance. Chapter 20 Worksheet 11: Operations. Chapter 21 Worksheet 12: Model. Index.
About the author
Dr Christopher Buckingham teaches research methodologies and methods. His main role as Senior Lecturer at Winchester School of Art (University of Southampton) is teaching on the Global Advertising & Branding (MA). He also helped create and deliver the undergraduate programme Business of Games and related modules on business for the creative industries.
Summary
This is a practical guide to help readers think about various planning aspects of their proposed games business, and grow their businesses to become more successful. The book includes customary business plan headings and worksheets where the reader can record their working-outs as they start to articulate the vision behind their game.
