Political Economy of Contemporary African Popular Culture - The Political Interplay

Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture-including music cultures, fandoms, and community, mass, and digital media-to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

About the author

Edited by Kealeboga Aiseng; Israel A. Fadipe and Phillip Mpofu - Contributions by Rasheed Ademola Adebiyi; Abidemi Taofeq Adegoke; Oluwatomi Adeniji; Kwesi Aggrey; Kealeboga Aiseng; Umar Olansile Ajetunmobi; Olutobi Akingbade; Chioma Laura Arah; Manfred K

Summary

This book explores the ways in which contemporary African popular culture is shaped by neoliberal politics and market forces yet remains a crucial arena for creative expressions of identity that challenge oppressive power structures.

Product details

• Authors: Kealeboga Fadipe Aiseng
• Assisted by: Kealeboga Aiseng (Editor), Israel A Fadipe (Editor), Israel A. Fadipe (Editor), Phillip Mpofu (Editor)
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 15.04.2024
• EAN: 9781666955668
• ISBN: 978-1-66695-566-8
• No. of pages: 376
• Series: Communication Perspectives in Popular Culture
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Ethnic Studies, Popular Culture, SOCIAL SCIENCE / Popular Culture, Africa, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, SOCIAL SCIENCE / Cultural & Ethnic Studies / African Studies