Kretek Capitalism - Making, Marketing, and Consuming Clove Cigarettes in Indonesia

"At once illuminating and disconcerting, Kretek Capitalism offers an important critique of how governments and corporations still collude with one another to profit from the recognizable harm of cigarette smoking. Thoughtful and provocative, this is a superb book that will be widely read, especially by those who are looking for an antidote to current popular support of kretek."—Abidin Kusno, author of Jakarta: The City of a Thousand Dimensions

"A magnificent book! Too often we forget that cigarettes remain the world's leading preventable cause of death, and in Indonesia that takes the form of clove cigarettes. Marina Welker has given us a brilliant account of this deadly artifact and the people who make it. Kretek Capitalism is destined to become a classic of both medical anthropology and public health scholarship."—Robert Proctor, author of Golden Holocaust​: Origins of the Cigarette Catastrophe and the Case for Abolition

"Tacking elegantly across complex economic, semiotic, and social spaces, Welker argues that ubiquitous Indonesian representations of kretek as an authentic, small-scale industry in fact rest on a toxic addiction that is as cultural as it is chemical and as global as it is patriotic. A brilliant, beautiful, and disturbing book."—Carla Jones, Professor of Anthropology, University of Colorado Boulder

"Detailed, attentive, and careful, Kretek Capitalism is easily the most granular, informative, and textured ethnography of labor in the tobacco industry."—Peter Benson, author of Tobacco Capitalism and Stuck Moving

About the author

Marina Welker is Associate Professor of Anthropology at Cornell University and author of Enacting the Corporation: An American Mining Firm in Post-Authoritarian Indonesia.

Product details

• Authors: Marina Welker
• Publisher: University Of California Press
• Languages: English
• Product format: Paperback / Softback
• Released: 09.04.2024
• EAN: 9780520399679
• ISBN: 978-0-520-39967-9
• No. of pages: 264
• Series: Atelier: Ethnographic Inquiry in the Twenty-First Century
• Subjects: Humanities, art, music > History > Pre and early history; Social sciences, law, business > Social sciences (general); Ethnic Studies, Asia, POLITICAL SCIENCE / World / Asian, SOCIAL SCIENCE / Anthropology / Cultural & Social, SOCIAL SCIENCE / Agriculture & Food, Archaeology, Social and cultural anthropology, Cultural studies: food and society, SOCIAL SCIENCE / Cultural & Ethnic Studies / Asian Studies