Planning and Managing Public Relations Campaigns - A Strategic Approach

List of contents

Chapter - 01: Planning and managing - The context; Chapter - 02: Public relations in context; Chapter - 03: Starting the planning process; Chapter - 04: Research and analysis; Chapter - 05: Communication theory and setting aims and objectives; Chapter - 06: Knowing the public and messages; Chapter - 07: Strategy and tactics; Chapter - 08: Timescales and resources; Chapter - 09: Knowing what has been achieved - Evaluation and review

About the author

Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the PR in Practice series (published by Kogan Page).

Product details

• Authors: Anne Gregory, Gregory Anne
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 03.12.2020
• EAN: 9781789663204
• ISBN: 978-1-78966-320-4
• No. of pages: 352
• Series: PR In Practice
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing, Sales and marketing