Myths of Social Media - Dispel the Misconceptions and Master Social Media

About the author

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.
She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.

Product details

• Authors: Michelle Carvill, Michelle Macrae Carvill, Carvill Michelle, Ian MacRae, MacRae Ian
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.10.2022
• EAN: 9781398607804
• ISBN: 978-1-398-60780-4
• No. of pages: 304
• Series: Business Myths
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Management, Business innovation, E-commerce: business aspects, business strategy, COMPUTERS / Internet / Social Media