Social Selling - Techniques to Influence Buyers and Changemakers

Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.

List of contents

Chapter - 00: Introduction to Social Selling; Chapter - 01: Community and Tribalism; Chapter - 02: Your Identity Within Social Networks; Chapter - 03: Talking to Strangers; Chapter - 04: Controlling Influence; Chapter - 05: The Mechanics of Traditional Sales; Chapter - 06: Moving from an Analogue to a Social Mindset; Chapter - 07: Selling the Idea of Social Selling and Measuring Success; Chapter - 08: How to Use Technology to Your Advantage; Chapter - 09: Digital Maturity; Chapter - 10: The Digital Organization Practitioner; Chapter - 11: Five Steps to Getting You Started

About the author

Tim Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.

Product details

• Authors: Timothy Hughes
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 03.11.2022
• EAN: 9781398607323
• ISBN: 978-1-398-60732-3
• No. of pages: 328
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Sales & Selling / General, E-commerce: business aspects, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing