B2b Customer Experience - A Practical Guide to Delivering Exceptional CX

About the author

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He is also a host on the B2B Insights Podcast in which he interviews experts on customer experience and branding.

Product details

• Authors: Nick Hague, Paul Hague, Paul Hague Hague, Hague Paul
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.05.2023
• EAN: 9781398608535
• ISBN: 978-1-398-60853-5
• No. of pages: 272
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Customer Relations, Business innovation, Sales & marketing management, Customer services, Sales and marketing management