Read more
Informationen zum Autor Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page . Klappentext Enhance your business planning with this collection of the most valuable business models, including expertly explained theory, case studies and supporting templates. Zusammenfassung Enhance your business planning with this collection of the most valuable business models, including expertly explained theory, case studies and supporting templates. Inhaltsverzeichnis Chapter - 01: Introduction - An overview of business and marketing models; Chapter - 02: 3C framework - Maximizing a company's strength relative to the competition; Chapter - 03: The 4Ps - How to design your marketing mix; Chapter - 04: ADL matrix - Strengthening a product portfolio or strategic business units; Chapter - 05: AIDA - A business model for improving marketing communications; Chapter - 06: Ansoff matrix - How to grow your company; Chapter - 07: Balanced scorecard - Measures and targets for achieving a strategy or improving performance; Chapter - 08: Benchmarking - Setting targets for business and marketing KPIs; Chapter - 09: Blue ocean strategy - Kick-starting innovation and new product development; Chapter - 10: Boston Consulting Group (BCG) matrix - Planning a product portfolio or multiple strategic business units; Chapter - 11: Brand audit - Improving the strength of a brand; Chapter - 12: Bullseye for brand positioning - Finding the core values of a brand; Chapter - 13: Business model canvas - Looking at key building blocks to see where improvements can be made; Chapter - 14: Competitive advantage matrix - Working out requirements to obtain a competitive advantage; Chapter - 15: Competitive intelligence - Assessing market strengths and weaknesses; Chapter - 16: Conjoint analysis - Assessing optimum pricing and the value of component parts; Chapter - 17: Customer activity cycle - Determining opportunities to lock in customers and give them more value; Chapter - 18: Customer journey maps - Assessing the current performance of marketing and sales processes; Chapter - 19: Customer lifetime value - Estimating customer spend over their lifetime with the company; Chapter - 20: Customer value proposition - Creating a compelling purchase motive; Chapter - 21: Diffusion of innovation - Launching new products and services; Chapter - 22: Directional policy matrix - How to prioritize segments or new ideas; Chapter - 23: Disruptive innovation model - Identifying unique ways of beating the competition; Chapter - 24: Edward de Bono's six thinking hats - Brainstorming problems and generating new ideas; Chapter - 25: EFQM excellence model - Improving an organization's quality and performance; Chapter - 26: Four corners - Analysing competitor strategies; Chapter - 27: Gap analysis - Improving areas of weakness in a company; Chapter - 28: Greiner's growth model - Recognition and transition through different phases of company growth; Chapter - 29: Importance-performance matrix - Improving the effectiveness of any business initiative; Chapter - 30: Kano model - Identifying purchase motivations; Chapter - 31: Kay's distinctive capabilities - Adding value by identifying your distinctive capabilities; Chapter - 32: Kotler's five product levels - Adding value to a product or service; Chapter - 33: Market sizing - Assessing the size and value of a served or potential market; Chapter - 34: Maslow's hierarchy - Differentiating market positioning; Chapter - 35: McKinsey 7S - A company 'health check' audit tool; Chapter - 36: Mintzberg's 5Ps for strategy - Devising a competit...
