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Informationen zum Autor Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page . Klappentext Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource. Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains. In this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, The Business Models Handbook is an invaluable resource for any professional or student. Online resources include lecture slides that align with each chapter. Zusammenfassung Enhance your business planning with this collection of the most valuable business models, including expertly explained theory, case studies and supporting templates. Inhaltsverzeichnis Chapter - 01: Introduction - An overview of business and marketing models; Chapter - 02: 3C framework - Maximizing a company's strength relative to the competition; Chapter - 03: The 4Ps - How to design your marketing mix; Chapter - 04: ADL matrix - Strengthening a product portfolio or strategic business units; Chapter - 05: AIDA - A business model for improving marketing communications; Chapter - 06: Ansoff matrix - How to grow your company; Chapter - 07: Balanced scorecard - Measures and targets for achieving a strategy or improving performance; Chapter - 08: Benchmarking - Setting targets for business and marketing KPIs; Chapter - 09: Blue ocean strategy - Kick-starting innovation and new product development; Chapter - 10: Boston Consulting Group (BCG) matrix - Planning a product portfolio or multiple strategic business units; Chapter - 11: Brand audit - Improving the strength of a brand; Chapter - 12: Bullseye for brand positioning - Finding the core values of a brand; Chapter - 13: Business model canvas - Looking at key building blocks to see where improvements can be made; Chapter - 14: Competitive advantage matrix - Working out requirements to obtain a competitive advantage; Chapter - 15: Competitive intelligence - Assessing market strengths and weaknesses; Chapter - 16: Conjoint analysis - Assessing optimum pricing and the value of component parts; Chapter - 17: Customer activity cycle - Determining opportunities to lock in customers and give them more value; Chapter - 18: Customer journey maps - Assessing the current performance of marketing and sales processes; Chapter - 19: Customer lifetime value - Estimating customer spend over their lifetime with the company; Chapter - 20: Customer value proposition - Creating a compelling purchase motive; Chapter - 21: Diffusion of innovation - Launching new products and services; Chapter - 22: Directional policy matrix - How to prioritize segments or new ideas; Chapter - 23: Disruptive innovation model - Identifying unique ways of beating the competition; Chapter - 24: Edward de Bono's six thinking hats - Brainstorming p...
