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Zusatztext 'The Routledge Handbook of Festivals is an excellent resource for festival?academics and students. It is most?timely in that it confirms the maturity of research in festivals?by?offering a comprehensive range of perspectives. The editor and authors are the leading researchers in this field and to have their expertise collated in this one handbook provides a significant contribution to the area. I fully recommend this collection of insightful work to you.' Margaret Deery! University of Surrey! UK'This is a welcomed addition to the literature on a topic of universal interest and rising importance. The international group of contributors provides expertise and insights from their many research! practical and teaching backgrounds. Diverse disciplinary and applied perspectives are covered! including those of the theorist! the teacher! festival producers and attendees! policy-makers and strategists! cultural groups! cities and destinations. Concluding with future perspectives! this Handbook will occupy an essential place in many institutional and personal libraries.' Donald Getz! University of Calgary! Canada Informationen zum Autor Judith Mair is an Associate Professor in the Tourism Discipline Group of the UQ Business School, University of Queensland, Australia. Klappentext This handbook offers a comprehensive evaluation of the most current research, debates, and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Zusammenfassung This handbook offers a comprehensive evaluation of the most current research, debates, and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Inhaltsverzeichnis Part I Introduction 1. Introduction 2. Methodological approaches to festival research 3. The value of festivals 4. The meaning of festivals: reconfiguring the semiotic approach Part II Sustainability 5. Valuing the impacts of festivals 6. Festivals and social sustainability 7. Evaluating the sociocultural effects of festivals: developing a comprehensive impact correlation model and its application 8. Influencers of environmental sustainability success at festivals Part III Festival management 9. Managing festival volunteers: the HELPERS model 10. The role of harm minimisation to prevent alcohol and drug misuse at outdoor music festivals 11. Social media and the transformation of the festival industry: a typology of festivals and the formation of new markets 12. The innovation of arts festivals: concepts, approaches and effects 13. Managing networks of meaning in arts festival productions Part IV Festival marketing 14. Festivals and sponsorship: a strategic marketing approach 15. Festivals' role in branding a destination: a case study of the Barbaros Strawman Festival in ¿zmir, Turkey 16. Branding cultural events using external reference points: Cervantes and the Festival Internacional Cervantino, Mexico 17. Festivals and social media: a co-created transformation of attendees and organisers Part V Strategic use of festivals 18. Leveraging a festival to build bridges in a divided city 19. Extending the exit brand: from Serbia's fortress to Montenegro's coast 20. The eventful city in a complex economic, social and political environment: the case of Macau 21. Protesting @ Auckland Pride: when a community stakeholder becomes alienated 22. Festivals as devices for enhancing social connectivity and the resilience of rural communities 23. Geelong's rousing motoring Part VI Festival experiences 24. Understanding feelings, barriers, and conflicts in festivals and events: t...
