Tourism Marketing - In the Age of the Consumer

Summary

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

Product details

• Authors: Alastair M. Morrison, Alastair M. (Purdue University Morrison, Morrison Alastair M.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.03.2022
• EAN: 9780415726351
• ISBN: 978-0-415-72635-1
• No. of pages: 758
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Tourism industry, Hospitality, sports, leisure and tourism industries