Fundraising Management - Analysis, Planning and Practice

About the author

Adrian Sargeant is Co-Director and Professor of Fundraising at the Institute for Sustainable Philanthropy. He was formerly the first Hartsook Chair in Fundraising at what is now the Lilly Family School of Philanthropy at Indiana University. He holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology in Brisbane, Australia.
Jayne George is Fundraising, Marketing and Media Director at the Royal National Lifeboat Institution, UK. She has worked as a fundraiser for 30 years at Save the Children, The Children’s Society, RNLI and Guide Dogs. She is a passionate campaigner for causes that are important to her, and is an active voluntary trustee for Weldmar Hospice in Dorset, Make A Wish UK and The Murray Parish Trust.

Summary

Combining scholarly analysis with practical real-life examples, and endorsed by the Chartered Institute of Fundraising and mapped to the Certificate and Diploma in Fundraising, this is the definitive guide to best practice both in the UK and globally.

Product details

• Authors: Jayne George, Adrian Sargeant, Adrian (Institute for Sustainable Philan Sargeant, Sargeant Adrian
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 15.09.2021
• EAN: 9780367563707
• ISBN: 978-0-367-56370-7
• No. of pages: 518
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, BUSINESS & ECONOMICS / Management, Sales & marketing management, Non-profitmaking organizations, Tourism industry, Hospitality, sports, leisure and tourism industries, Sales and marketing management, Events management industry, Events management industries