Fr. 236.00

Anne Graham, Nigel Halpern, Nigel (Molde University College Halpern, Halpern Nigel

Airport Marketing

English · Hardback

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Description

Summary

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.

Product details

Authors	Anne Graham, Nigel Halpern, Nigel (Molde University College Halpern, Halpern Nigel
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	05.11.2021

EAN	9780367483739
ISBN	978-0-367-48373-9
No. of pages	416
Subjects	Social sciences, law, business > Business > Economics Hospitality industry, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Industries / Transportation, Transport industries, Sales & marketing, Sales and marketing, Tourism industry, Hospitality, sports, leisure and tourism industries

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