Strategic Sports Event Management

About the author

Guy Masterman is a former international racquetball player and has worked in the sports and events industries for over 45 years. He has worked with several UK universities, New York University, Shanghai University of Sport and the Russian International Olympic University. His consultancy clients have included Coca-Cola, Chelsea FC, Team Scotland and international bodies such as the ATP Tour and the International Stoke Mandeville Wheelchair Sports Federation. He has been Sport England partnership chair and a director of the governing bodies for English boxing, baseball and softball and the English Institute of Sport Sheffield, and he sat on the 1985 World Games Organizing Board. His event work extends across all sectors and includes Euro ’96, Nabisco Masters Doubles and the promotion of concerts for Ray Charles, B. B. King and James Brown. His research work focuses on strategic event planning and legacies as well as marketing communications and, in particular, sports sponsorship.

Summary

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events.

Product details

• Authors: Guy Masterman, Masterman Guy
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 19.11.2021
• EAN: 9780367494667
• ISBN: 978-0-367-49466-7
• No. of pages: 398
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; SPORTS & RECREATION / General, SPORTS & RECREATION / Business Aspects, SPORTS & RECREATION / Olympics & Paralympics, Sports management & facilities, Sporting events and management, Hospitality, sports, leisure and tourism industries, Sport & leisure industries, Events management industry, Events management industries