Qualitative Research Methods for Business Students - A Global Approach

The textbook provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. It will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

About the author

Dr Kingsley O. Omeihe is co-head of Postgraduate Research, Managing Editor of African Development Policy and Insights, and Associate Professor of Marketing and Small Business at the University of West of Scotland (Paisley).Professor Christian Harrison is a scholar in the field of Leadership and Enterprise, currently holding the position of Professor of Leadership and Enterprise at the University of Bolton. 

Summary

The textbook provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. It will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

Product details

• Authors: Christian Harrison, Kingsley O. Omeihe, Kingsley Obi Omeihe, Kingsley Obi Harrison Omeihe, Kingsley Obi Obi Omeihe, Kingsley Obi Obi Harrison Omeihe
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 01.06.2024
• EAN: 9781529601732
• ISBN: 978-1-5296-0173-2
• No. of pages: 296
• Subjects: Social sciences, law, business > Business > Miscellaneous; Business & Economics / General, REFERENCE / Research, Business studies: general, Research methods: general, For higher / tertiary / university education