Dynamics of Business Behavior - An Evidence-Based Approach to Managing Organizational Change

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization
 
In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.
 
Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:
* The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
* The most common myths that leaders accidentally buy into as they guide their organizations
* Case studies of contemporary companies overcoming challenges using brain and behavior science
 
A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.

List of contents

Foreword by Bas Zwart ix
 
Preface by Paul Gibbons xiii
 
Acknowledgments xvii
 
Introduction 1
 
Part I Bridging Two Disciplines 13
 
Chapter 1 Managing Organizational Change 15
 
Chapter 2 Think Like a Behavioral Scientist 37
 
Chapter 3 Behaviorally Informed Change Management 61
 
Chapter 4 Evidence-Based Change Interventions 77
 
Part II Eighteen Interventions for Six Change Areas 93
 
Chapter 5 Planning and Risk Management 95
 
Chapter 6 Narrative and Communication 117
 
Chapter 7 Leadership Support 143
 
Chapter 8 Stakeholder Engagement 165
 
Chapter 9 Measuring Change 189
 
Chapter 10 Learning and Development 215
 
Conclusion: Toward Behaviorally Informed Organizations 241
 
Notes 245
 
About the Authors 253
 
Index 255

About the author

BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.

Summary

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization

In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.

Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:
* The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
* The most common myths that leaders accidentally buy into as they guide their organizations
* Case studies of contemporary companies overcoming challenges using brain and behavior science

A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.

Report

"This book tackles the elephant in the room of change management. Change is impossible without behaviour change, and this book shows us precisely how to achieve it." - Dilip Soman, Canada Research Chair in Behavioural Science and Economics & Director, BEAR

Product details

• Authors: Beirem Ben Barrah, Beirem Ben Jordanov Barrah, Philip Jordanov
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 01.05.2024
• EAN: 9781394196562
• ISBN: 978-1-394-19656-2
• No. of pages: 288
• Subjects: Social sciences, law, business > Business > Management; Ratgeber Wirtschaft, Business & management, Wirtschaft u. Management, Business Self-Help, Wirtschaft /Ratgeber