Applied Business Rhetoric

Applied Business Rhetoric examines a broad array of rhetorical principles used in various business contexts. Chapters overview key rhetorical constructs, and provide engaging, in-depth industry examples and analysis to show the concepts in use.

List of contents

Acknowledgements
Chapter 1: Introduction
Part I: Launching Businesses
Chapter 2: Audience and the Creation of Adherence
Chapter 3: Topoi and Founders' Initial Audiences
Chapter 4: Stasis as Heuristic: The Development of Early Stage Businesses
Chapter 5: Stasis for Analysis: Appealing to Investors
Chapter 6: Ethos: Establishing a Reputation with Investors and Consumers
Chapter 7: Epideictic Rhetoric: Founders' Approaches to Establishing Shared Values
Part II: Sustaining Businesses
Chapter 8: Case Study: A Longitudinal Examination of a Business's Rhetorical Work in Creating
Customer Adherence Through their Website
Chapter 9: Loci: Using Corporate Social Media to Connect With Customers
Chapter 10: Kairos and the Timely Pivot
Chapter 11: Metaphors and Annual Reports
Chapter 12: Visual Rhetoric in Business Documents
Chapter 13: Conclusion
References
About the Author

About the author

Elizabeth C. Tomlinson is a teaching professor in the Department of General Business at West Virginia University.

Product details

• Authors: Elizabeth C. Tomlinson
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 15.12.2023
• EAN: 9781666905472
• ISBN: 978-1-66690-547-2
• No. of pages: 242
• Subjects: Guides > Law, job, finance > Training, job, career; Humanities, art, music > Linguistics and literary studies > Other languages / Other literatures; BUSINESS & ECONOMICS / Business Communication / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics, Business communication & presentation, Writing & editing guides, Writing and editing guides, Business communication and presentation, Semantics, discourse analysis, stylistics, LANGUAGE ARTS & DISCIPLINES / Writing / General, Semantics, discourse analysis, etc