Strategic Management in the Media - Theory to Practice

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
 

List of contents

Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture and Strategy
Chapter 7: Leadership
Chapter 8: Conclusions - Generative AI and the Disruption of Digital

About the author

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo
She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and  Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

 

Product details

• Authors: Lucy Kung, Lucy Küng
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 01.01.2024
• EAN: 9781529773705
• ISBN: 978-1-5297-7370-5
• No. of pages: 280
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, SOCIAL SCIENCE / General, Economics, finance, business & management, SOCIAL SCIENCE / Media Studies, Media studies: internet, digital media and society, Organizational theory and behaviour, Management and management techniques, Media, Information & Communication Industries, Media studies: advertising and society, For undergraduate education and equivalents, Textbook, coursework