Raising the Curtain - Technology Success Stories From Performing Arts Leaders and Artists

Learn how emerging technologies benefit artists and performing arts organizations
 
Raising the Curtain: Technology Success Stories from Performing Arts Leaders and Artists focuses on empowering artists and performing arts organizations in theater, dance, and music to grow audiences and to increase impact through smart and strategic uses of technology. This book will help you effectively increase your artistic and administrative reach in order to expand your outreach to diverse audiences, without breaking the bank. In fact, you'll be more efficient by choosing multi-function technologies that work for you. You'll also see how advanced software can extend your donor reach--and ensure that you're contacting donors at the right time. You can also maximize your organization's brand by incorporating social media, AI tools, media streaming platforms, and more.
 
Inside, you'll learn about the most useful tech tools out there, including a wide breadth of technology, from Tessitura to A.I., from the success stories of artists such as Emmet Cohen and Jane Monheit, and organizations such as Attack Theatre and The Kennedy Center. Even more importantly, you'll gain the confidence you need to incorporate technology into all areas of your organization in order to define your path to greater success.
* Discover software platforms, online tools, and other interactive technologies useful to designers, artists, and arts organizations
* Save money, expand your reach, and future-proof your performing arts organization or career
* Lead conversations about technologies and digital opportunities with staff, board members, or donors
* Get an overview of technology that addresses the unique opportunities and challenges facing the performing arts industry
 
This book is a great resource for performing arts administrators and artists to learn new ideas about technology solutions. Administrators, leaders, and performers alike will appreciate the opportunity to bring art to audiences using today's latest innovations.

List of contents

Introduction xiii
 
Chapter 1 Getting on the Same Page: Efficient Internal Communication + Project Management 1
 
Times Change, but How Do We? 2
 
How Knowledge Systems Create Success 4
 
Internal Communications: From Memos to Email and Slack 8
 
Managing the Workflow: Project Management Software 13
 
Asana 15
 
Airtable 15
 
ArtsVision 17
 
Training 20
 
The Selection Process 21
 
Summary 22
 
Takeaways 23
 
Technology Solutions 23
 
Knowledge Management 23
 
Internal Communications 24
 
Project Management 24
 
Notes 24
 
Chapter 2 Keeping Track of Everyone 27
 
Structuring the System 30
 
Gathering + Cleaning 33
 
Using Data Analytics for Strategy + Planning 36
 
Data- Forward Company Culture 40
 
User Training + Onboarding 40
 
Privacy, Security + Legal Compliance 43
 
Artificial Intelligence: Automation, Machine Learning, + Chatbots 46
 
Selecting + Designing a CRM with a Robust CDP 48
 
Takeaways 49
 
Technology Solutions 56
 
Structuring the System 56
 
Gathering + Cleaning 57
 
User Training + Onboarding 57
 
Privacy, Security, + Legal Compliance 58
 
Notes 58
 
Chapter 3 Growing Audiences + Donors: Tools + Tactics 59
 
Marketing + Communications 60
 
The Customer Journey + User Experience Design 62
 
People's Light 65
 
Data and Automation 67
 
TheatreSquared 67
 
Team, Tools, + Tactics 68
 
Website 69
 
People's Light 69
 
Video 70
 
Black Ensemble Theater 71
 
Social Media 71
 
Emmet Cohen 72
 
People's Light 72
 
PARA.MAR Dance 74
 
Email 74
 
Black Ensemble Theater 74
 
People's Light 74
 
Emmet Cohen 75
 
Subscriptions Are Not Dead 75
 
Savannah Philharmonic 76
 
Artists 81
 
Artificial Intelligence-- Now + the Future 81
 
Donations Adapt: Apps, Taps, Codes, + NFTs 83
 
DipJar 84
 
QR Codes 86
 
NFTs 87
 
Takeaways 88
 
Technology Solutions 89
 
Video 89
 
Project Management 89
 
Special Events 90
 
Artificial Intelligence 90
 
Email 90
 
Data Analysis for Marketing 90
 
Subscription 91
 
Customer Management Systems 91
 
Project Management + Surveys 91
 
Chapter 4 Making Magic: Enhancing Artistic Productions 93
 
Set Design 94
 
Czerton Lim, Freelance Set Designer for Clue at Indiana Repertory Theatre (IRT) and Syracuse Stage 94
 
Scott Penner, Freelance Set Designer for The Merry Wives of Windsor at American Players Theatre (APT) 97
 
Costume Design 99
 
Eric Winterling, Costume Creator 99
 
Scott Penner, Freelance Costume Designer 101
 
Lighting Design 102
 
Brandon Stirling Baker, Lighting Director for Boston Ballet and Freelance Lighting Designer 102
 
Indiana Repertory Theatre (IRT) in Indianapolis 104
 
Video Design 105
 
Benjamin Pearcy, Chief Technology Officer and Project Director at 59 Productions 106
 
Jason H. Thompson and Kaitlyn Pietras, PXT Studio 108
 
Lawrence Shea, Media Architect 112
 
Sound Design + Music Composition 114
 
Indiana Repertory Theatre (IRT), Indianapolis 114
 
Sartje Pickett, Freelance Composer + Sound Designer 115
 
The Benedum Center for the Performing Arts 116
 
Playwriting, Directing, + Casting 118
&nbs

About the author

BRETT ASHLEY CRAWFORD, PhD is an associate teaching professor of Arts Management at Carnegie Mellon University. She leads the Arts Management and Technology Laboratory (AMT Lab), researching exciting emerging technology in the performing arts. PAUL HANSEN is a performing arts marketing consultant and writer.

Summary

Learn how emerging technologies benefit artists and performing arts organizations

Raising the Curtain: Technology Success Stories from Performing Arts Leaders and Artists focuses on empowering artists and performing arts organizations in theater, dance, and music to grow audiences and to increase impact through smart and strategic uses of technology. This book will help you effectively increase your artistic and administrative reach in order to expand your outreach to diverse audiences, without breaking the bank. In fact, you'll be more efficient by choosing multi-function technologies that work for you. You'll also see how advanced software can extend your donor reach--and ensure that you're contacting donors at the right time. You can also maximize your organization's brand by incorporating social media, AI tools, media streaming platforms, and more.

Inside, you'll learn about the most useful tech tools out there, including a wide breadth of technology, from Tessitura to A.I., from the success stories of artists such as Emmet Cohen and Jane Monheit, and organizations such as Attack Theatre and The Kennedy Center. Even more importantly, you'll gain the confidence you need to incorporate technology into all areas of your organization in order to define your path to greater success.
* Discover software platforms, online tools, and other interactive technologies useful to designers, artists, and arts organizations
* Save money, expand your reach, and future-proof your performing arts organization or career
* Lead conversations about technologies and digital opportunities with staff, board members, or donors
* Get an overview of technology that addresses the unique opportunities and challenges facing the performing arts industry

This book is a great resource for performing arts administrators and artists to learn new ideas about technology solutions. Administrators, leaders, and performers alike will appreciate the opportunity to bring art to audiences using today's latest innovations.

Product details

• Authors: Brett Ashley Crawford, Brett Ashley (Carnegie Mellon University Crawford, Brett Ashley (Carnegie Mellon University) Crawford, Paul Hansen, Hansen Paul
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.05.2024
• EAN: 9781394203536
• ISBN: 978-1-394-20353-6
• No. of pages: 256
• Subjects: Humanities, art, music > Art > Theatre, ballet; Natural sciences, medicine, IT, technology > IT, data processing > IT; Non-fiction book > Music, film, theatre; Kunst, Technologie, Informatik, Darstellende Kunst, Performing Arts, computer science, Business & management, Performance (Kunst), Wirtschaft u. Management, Art & Applied Arts, Kunst u. Angewandte Kunst, Data Mining & Knowledge Discovery, Data Mining u. Knowledge Discovery, Unternehmenstechnologie, Business Technology