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Why are our lives shaped by such limited ideas about beauty? How can we break free of them for a happier, more inclusive future?
About the author
Anita Bhagwandas is an award-winning freelance journalist, beauty editor and broadcaster based in London. She's spent the last 15 years climbing the ranks of some of the UK's biggest fashion and lifestyle titles, promoting inclusivity and change wherever she's worked. Anita writes regularly for Conde Nast Traveller, Guardian as well as Stylist, The Telegraph, Marie Claire, Allure, i-D, NME and more. She has appeared on Channel 4, ITV and BBC as a beauty and inclusivity expert.
Summary
'Ugly is not only a must read, it's an urgent read' - Farrah Storr
'This book unravels what we think we know about beauty' - Poorna Bell
Where did the word 'pretty' come from? Why do we shave our armpits? When did cosmetic surgery move from being functional to aesthetic? When did tanned skin become idealised? When did 'anti-ageing' slogans make us fear getting older?
After years of feeling 'ugly' despite a successful career in the beauty industry, journalist Anita Bhagwandas grew tired of a world where it is desirable to be skinny but curvy, light-skinned but not too pale, and glamorous but natural. As beauty trends fluctuate and self-care becomes expensive, it's increasingly hard to keep up. Social media preaches 'you do you' and 'love yourself first', but unattainable dominant beauty standards continue to reign. The reality remains true: on most days, it can be hard to feel beautiful. Or even just 'not ugly.'
So what is beauty, exactly? Where did it come from? And, most importantly, who gets to define it?
Ugly is a compelling exposé and a campaign against the ideals that are sold to us daily so we never feel enough. Because it's only when we really interrogate the origins of 'ugly', that we can truly begin to break free.
READERS LOVE UGLY:
***** 'Fascinating dive into the history of beauty'
***** 'Reading this book has shifted how I think about both myself and others'
***** 'I thought I was reasonably well informed about the subject but there was so much I had no idea about'
***** 'A very important must read for women of all ages. Now going to buy copies for each of my three daughters'
***** 'Emotional and funny, as well as hugely enlightening and inspiring'
Foreword
Why are our lives shaped by such limited ideas about beauty? How can we break free of them for a happier, more inclusive future?
