Strategic Planning for Public Relations

Summary

This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

Product details

• Authors: Ronald D. Smith, Smith Ronald D.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 12.11.2020
• EAN: 9780367903848
• ISBN: 978-0-367-90384-8
• No. of pages: 622
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Media, communication > Communication science; Media Studies, Public Relations, BUSINESS & ECONOMICS / Public Relations, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies