Perfect Pitch - The Art of Selling Ideas and Winning New Business

Informationen zum Autor JON STEEL is an accidental advertising professional, a co-creator of the famous "got milk?®" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program. Klappentext Praise for Perfect Pitch"Good ideas are so frequently undermined by bad presentations that it is almost tragic. Steel not only understands the art of persuasion, he cuts a swath through the bad habits that dominate so much of business communication. This is an absolute must-read for anyone whose success hinges on the ability to get others to act on an idea."-Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide"If you're in sales-and who isn't these days?-you need this book. Steel is felt by many to be among the finest new business presentation architects in the last twenty years. His book represents pearls of wisdom from a master."-David Verklin, CEO, Carat Americas"I have seen Jon Steel present on several occasions and I'm happy to report that he writes as well as he presents. I recommend this book to anyone who has to engage and persuade an audience for a living."-Simon Clift, Chief Marketing Officer, Unilever PLC"In our business we live and die by the quality of our work and the quality of our new business presentations. Now, Steel has written the bible on presentations. I'm patiently waiting for him to write the other bible we all need."-Mike Hughes, President and Creative Director, The Martin Agency Zusammenfassung In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. Inhaltsverzeichnis Introduction: An Audience with Steve Jobs. Chapter 1. Presentation Crime: Why Most Presentations Fail. Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson. Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters. Chapter 4. Making Connections: Planning the Perfect Pitch. Chapter 5. Trevor's Sledgehammer: Crating room for Thought. Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly. Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch. Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More. Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games. Acknowledgments. Bibliography. Index. About the Author....

List of contents

Introduction: An Audience with Steve Jobs.
 
Chapter 1. Presentation Crime: Why Most Presentations Fail.
 
Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson.
 
Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters.
 
Chapter 4. Making Connections: Planning the Perfect Pitch.
 
Chapter 5. Trevor's Sledgehammer: Crating room for Thought.
 
Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.
 
Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.
 
Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.
 
Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games.
 
Acknowledgments.
 
Bibliography.
 
Index.
 
About the Author.

Report

"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)

Product details

• Authors: Jon Steel, Steel Jon
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 08.12.2006
• EAN: 9780471789765
• ISBN: 978-0-471-78976-5
• No. of pages: 288
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Werbung, Verkaufsförderung, Business & management, Wirtschaft u. Management