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Informationen zum Autor Peter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organisations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius , and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation. Klappentext Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing". Zusammenfassung Find ways to create value and adjust your business to a rapidly changing landscape. Inhaltsverzeichnis Part 1: Rethinking Business Chapter 1: Purpose beyond Profits Making people's lives betterDefining an inspiring purposeTurning promises into realityGoogle and Microsoft Chapter 2: Strategies for Growth Finding markets with sustainable growthCreating differentiation by doing goodNew business models for a new worldApple and Nokia Chapter 3: Inspiring Leadership Leaders of the new business worldLeaders as the catalysts of changeWhat it means personallyPatagonia and Timberland Part 2: Reconnecting Business Chapter 4: Conscience Consumers Enabling people to be goodThe new consumer agendaSegmenting the conscience consumerCoca-Cola and Danone Chapter 5: Sustainable Innovation Social and environmental drivers of innovationInnovating every aspect of businessThe creative potential of social entrepreneursAmazon and eBay Chapter 6: Engaging consumers Engaging people through enlightened dialogueBuilding networks to do more togetherThe "good” consumer experienceMarks & Spencer and Wal-Mart Part 3: Releasing Business Chapter 7: Sustainable Operations Working better togetherGood sourcing, transporting and producingThe power of sustainable energy and technologyAdidas and Nike Chapter 8: Delivering Performance Certification, labels and sustainable impactsLinking sustainability to business resultsManaging business performance and reputationNews Corporation and Time Warner Chapter 9: Transforming Business Making sustainable change happenArticulating the case for changeManaging the implementationIkea and Interface Chapter 10: Sustainable Futures Leading in the new business worldSustainable innovation and lifestylesBusiness as a force for positive change Part 4: Resources The People Planet Profit A to ZThe People Planet Profit BlueprintThe People Planet Profit DirectoryThe People Planet Profit ProgrammeAuthors and Contributors...
