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The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
List of contents
- Part A - Ambush Marketing, Concepts, Developments, and Incidents
- 1.: Ambush Marketing
- 2.: The Evolution of Ambush Marketing Laws
- Part B- Ambush Marketing: United Kingdom and European Union Law
- 3.: Trade Marks and Merchandising
- 4.: Passing Off, Copyright, and Designs and Related Rights
- 5.: Symbols and Emblems
- 6.: Sui Generis Protection against Ambush Marketing By Association
- 7.: Licensing, Broadcasting, and Exhaustion
- 8.: Advertising and Trade Regulation
- 9.: Selling Tickets or Using them for Promotional Purposes
- 10.: Civil and Criminal Proceedings and Border Control
- Part C: Ambush Marketing: Laws around the World
- 11.: International Context
- 12.: Australia
- 13.: Canada
- 14.: New Zealand
- 15.: South Africa
- 16.: United States
About the author
Phillip Johnson is Professor of Commercial Law at Cardiff Law School. He writes on all areas of intellectual property and on entertainment and public law. He is also a practising barrister at the Intellectual Property Bar, and a member of the Irish Bar, the Californian Bar, and the Washington DC Bar. He has consulted to the UK Intellectual Property Office, the World Intellectual Property Organisation, foreign governments, and industry.
Summary
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
