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The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice. This entirely new edition substantially expands the concept, theory, and practice. Organizational Listening II reports the research findings of the author's Organizational Listening Project undertaken since the first edition, as well as findings from a number of other researchers who have entered this emerging field. In addition to confirming that organizations central to contemporary society continue to listen poorly, and sometimes not at all, this new edition makes a significant contribution to a growing body of theory on organizational listening and outlines more than 30 ways that organizations can implement listening in practice, resulting in major benefits for themselves, their stakeholders, and society.
Macnamara brings a unique combination of academic research and professional experience to explain why organizational listening needs to go beyond interpersonal listening and identifies the necessary culture, policies, systems, resources, and skills for organizational listening as well as the role of new technologies. The Organizational Listening Project, a multi-stage research study led by the author over the past 10 years, has been described as "a research program of major international significance".*
This book is essential reading for teachers, researchers, and practitioners in government, corporate, marketing, and organizational communication and related fields such as public relations, customer relations, and stakeholder engagement.
List of contents
List of Figures - List of Tables - Acknowledgements - The Author - Introduction - Communication and Voice - Listening - Organizations and Communication - How, and How Well, Organizations Listen - Building Theory of Organizational Listening - Practical Methods and Tools for Organizational Listening - The Benefits of Organizational Listening - Conclusions and Beginnings - Bibliography - Index.
About the author
Jim Macnamara , PhD is a Distinguished Professor of Public Communication in the School of Communication at the University of Technology Sydney. He is internationally recognized as a leader in evaluation of public communication and for his pioneering studies into organizational listening. He is the author of 16 books and almost 100 book chapters and journal articles and a sought-after keynote speaker.
* Professor Nick Couldry in Foreword to Macnamara J. (2017).
Creating a democracy for everyone: Strategies for increasing listening and engagement by government . London School of Economics and Political Science and University of Technology Sydney
