E-Marketing - Marketing 04.03

Informationen zum Autor STEVE SHIPSIDE has been writing and broadcasting about technology, marketing and business since 1990. He has written for Wired, Revolution, Internet magazine, MacUser, Business 2.0, Campaign, Ads International, The Guardian and The Telegraph Klappentext ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Inhaltsverzeichnis Introduction to E-Marketing What is E-Marketing? The Evolution of E-Marketing The E-Dimension The Global Dimension The State of the Art E-Marketing in Practice: Success Stories Key Concepts and Thinkers Resources Ten Steps to making E-Marketing Work

Product details

• Authors: Shipside, S Shipside, S. Shipside, Steve Shipside, Shipside Steve
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 13.12.2001
• EAN: 9781841121994
• ISBN: 978-1-84112-199-4
• No. of pages: 116
• Series: Express Exec; Express Exec
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / E-Commerce / General, COMPUTERS / Computer Science, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, computer science, E-commerce: business aspects, Sales & marketing, Sales and marketing, Internet Guides & Online Services, Internet guides and online services, COMPUTERS / Internet / Web Services & APIs