Entrepreneurship in Micro-Enterprises - A Strategic Analysis of Manufacturing Industries in Kenya: Textiles, Woodwork, and Metalwork

This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries.

List of contents

Chapter 1 Contents: Entrepreneurship in Micro-enterprises: An Introduction Chapter 2 The General Environment of Micro-enterprises in Kenya Chapter 3 Conceptual Framework for Industry Analysis and Methodological Issues Chapter 4 Industry Analysis: Textiles Chapter 5 Industry Analysis: Woodwork Chapter 6 Industry Analysis: Metalwork Chapter 7 Entrepreneurship and Micro-enterprise Development Chapter 8 Jua Kali: Gap Analysis Chapter 9 Bibliography

About the author

By Kenneth R. Gray; William Cooley; Bertha Mutai-Kaimenyi; L. A. Oyugi and Jesse Lutabingwa

Product details

• Authors: William Cooley, Cooley William, Kenneth Gray, Kenneth R Gray, Gray Kenneth R., Jesse Lutabingwa, Lutabingwa Jesse, Bertha Mutai-Kaimenyi, Mutai-Kaimenyi Bertha, L A Oyugi, L. Oyugi, L. A. Oyugi
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 19.12.1995
• EAN: 9780761801405
• ISBN: 978-0-7618-0140-5
• Dimensions: 135 mm x 217 mm x 10 mm
• Weight: 222 g
• Subjects: Social sciences, law, business > Business > General, dictionaries; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Economics / Microeconomics, BUSINESS & ECONOMICS / Industries / Manufacturing, Kenya, Microeconomics, Manufacturing industries, Entrepreneurship / Start-ups