Fr. 163.20

Shay Sayre

Campaign Planner for Integrated Brand Communications

English · Paperback / Softback

Shipping usually within 3 to 5 weeks (title will be specially ordered)

Description

Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in teams to complete the workbook activities. Students working in teams will be exposed to and learn about specific agency roles as they create their campaign.

Product details

Authors	Shay Sayre
Publisher	South Western Educ Pub

Languages	English
Product format	Paperback / Softback
Released	01.09.2004

EAN	9780324321470
ISBN	978-0-324-32147-0
No. of pages	160
Dimensions	216 mm x 277 mm x 9 mm
Weight	349 g
Subject	Social sciences, law, business > Business > Advertising, marketing

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