Business Management for the Personal Fitness Trainer

Business Management for the Personal Fitness Trainer is a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry. It walks through the fundamentals of small business and notes how these apply to the fitness industry. From choosing an idea for a business and developing a business plan to the legal, financial, and operational considerations of opening and running a business, this book is your guide to building a fitness business.

List of contents

BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINER

PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESSChapter One: Introduction

Why Start a Business?

A Brief History of Small Business in the United States

What Is a Small Business?

The History of Personal Training

Chapter Two: Individuals and Small Business Start-Ups

Evaluating Your Entrepreneurial Orientation

Triggers for Starting a Business

Supports

Specialization

Personal Training as a Business

Chapter Three: Business Idea Generation and Initial Evaluation

Generating Business Ideas

Opportunity Identification

Choosing a Business

PART 2: DUE DILIGENCE ON THE BUSINESS IDEAChapter Four: Thinking Competitively

Redefining Your Industry

Defining Your Customers

Developing the Information for the External Analysis of Competitors

Developing a Competitive Map

Additional Issues for External Analysis

Competitive Advantage

Chapter Five: Business Mission and Strategy

Mission Statements

Sustainable Competitive Advantage

Step 1: Develop a List of Your Business's Assets and Capabilities

Step 2: Split the List into Standard and Extraordinary

Assets

Step 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities

Strategy

Chapter Six: Your Financial Fitness

Understanding Cash Flow

Developing Cash Flow Statements

Other Financial Tools

PART 3: ESTABLISHING THE BUSINESSChapter Seven: The Legalities of Your Personal Training Business

Forms of Business

Independent Contractor Status

Contracts

Leases

Regulations

The Standard of Care and Scope of Practice

Insurance

The Legal System and Fitness Facility and Personal Training Businesses

Chapter Eight: Establishing Operations

Location

Financing Considerations

Legitimacy

Quality

Technology

Equipment

Facility and Equipment Layout

User Space and Safety

Timing

Time Management

Chapter Nine: Financing and Accounting

Financial Foundation

Identification of Key Issues

Funding

Accounting

Taxes

PART 4: BUILDING THE BUSINESSChapter Ten: Human Resource Management

What Is Human Resources?

Hiring Employees

Retaining Employees

Probation and Firing

Family Business

Chapter Eleven: Marketing

Marketing Plan

Pricing

Promotion

Communication in Marketing

Retaining Clients

Sales Management

PART 5: OTHER ISSUESChapter Twelve: The Future of Your Fitness Business

Exit/Harvest

Steps in Selling a Business

Turnaround

Closing the Business

Chapter Thirteen: Franchising and Purchasing an Existing Business

Basics of Franchising

Buying a Franchise

Buying an Existing Business

About the author

Dr. Chuck Bamford is the Managing Partner at Bamford Associates, LLC, a Strategy Consulting Firm focused on the DESIGN and IMPLEMENTATION of a compelling set of competitive advantages.From VC-backed firms to Fortune 100 companies, he has been able to focus the efforts of employees on the real strategy of the organization and dramatically increase returns.  Not-for-Profit organizations have implemented his approach and have been able to increase donations dramatically.Dr. Bamford led both M&A and corporate training groups for twelve years prior to pursuing his Pd.D.  He is the author of The Strategy Mindset as well as two of the market leading Strategy and Entrepreneurship textbooks used in both undergraduate and graduate programs around the world.  Chuck is a regular speaker at conferences, trade shows, corporate events & conventions. He is also the author of the fiction novel Some Things are Never Forgiven. Chuck has published 18 research articles in the top referred academic journals in the fields of Strategy and Entrepreneurship.  He is an adjunct Professor of Strategy at the University of Notre Dame and Duke University.  He has taught at Universities in Scotland, Hungary, and the Czech Republic.  He has been a Professor at the University of Notre Dame, Duke University, Queens University of Charlotte, University of Richmond, Texas Christian University, and Tulane University. Over the past 20+ years he has been honored with 21 teaching excellence awards including 12 Executive MBA Professor of the Year Awards and is a Noble Foundation Fellow in Teaching Excellence.Chuck earned his B.S. degree at the University of Virginia (McIntire School of Commerce), an MBA at Virginia Tech (Finance) and a Ph.D. in Strategy & Entrepreneurship at the University of Tennessee.

Garry D. Bruton is a professor of entrepreneurship and strategy at the M. J. Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received his BA with Honors from the University of Oklahoma, MBA from George Washington University, and PhD from Oklahoma State University. Garry worked as a bank economist for one of the leading commercial banks in the southwest United States prior to pursuing his doctorate. Dr. Bruton has published or has forthcoming over 100 academic arti¬cles in some of the leading academic publications. Garry currently is an Associate Edition of the Strategic Entrepreneurship Journal. He is also the past president of the Asia Academy of Management. His research interests focus on entrepreneurship and strategy in emerging economies. Garry has won a variety of teaching and research awards at each of the schools with which he has been associated. In addition, he has advised a number of MBA teams that have participated and placed in regional and national competitions for business plans and case analysis

Product details

• Authors: Charles Bamford, Charles E Bamford, Garry Bruton, Garry D Bruton, Bruton Garry, Charles Ware, Charles M Ware
• Publisher: McGraw-Hill
• Languages: English
• Product format: Paperback / Softback
• Released: 16.02.2012
• EAN: 9780073377087
• ISBN: 978-0-07-337708-7
• Dimensions: 211 mm x 282 mm x 13 mm
• Weight: 603 g
• Illustrations: Illustrationen, nicht spezifiziert
• Subjects: Natural sciences, medicine, IT, technology > Medicine > General; MEDICAL / Sports Medicine, Exercise & workout books, Sports injuries & medicine, Exercise and workouts, Sports injuries and medicine, HEALTH & FITNESS / Exercise / General