Fr. 140.00

Political Persuasion - The Use of Values in Communication

English · Hardback

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Description

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This book examines the tactics of value recruitment through case studies in educational and environmental politics. By presenting interviews with activists and policymakers and numerous novel experiments, Thomas E. Nelson demonstrates the strategy behind value recruitment and how it shapes our political attitudes.

List of contents










  • Chapter One: Introduction

  • Chapter Two: Value Recruitment Defined

  • Chapter Three: Teaching Intelligent Design

  • Chapter Four: Intelligent Design Interviews

  • Chapter Five: Intelligent Design Experiments

  • Chapter Six: Snowmobiles in Yellowstone

  • Chapter Seven: Yellowstone Interviews

  • Chapter Eight: Yellowstone Experiments

  • Chapter Nine: Conclusions

  • References



About the author

Thomas E. Nelson received his degree in social psychology from the University of Michigan in 1992. He joined the faculty in political science at The Ohio State University that same year. He teaches and studies topics at the intersection of psychology and politics, including political communication, political attitudes and public opinion, and racial politics. He also enjoys teaching social science research methods, including experimental design and survey research. When asked whether he roots for the Wolverines or the Buckeyes, he always answers: the underdog.

Summary

This book examines the tactics of value recruitment through case studies in educational and environmental politics. By presenting interviews with activists and policymakers and numerous novel experiments, Thomas E. Nelson demonstrates the strategy behind value recruitment and how it shapes our political attitudes.

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