Impacto de la orientación al mercado en el rendimiento empresarial - Evidencia de la industria alternativa del cuero, Bangladesh

If you are interested in market orientation and want to know how this actually influence business performance then surely this book is perfect for you! In here, industry practices have been clearly analyzed where traditional marketing approaches are absent and product performance has also been added as an essential component to see the impact on different factors. Moreover, this book will give a comprehensive picture of the scenario of marketing for the alternative leather industry in Bangladesh.

About the author

M. Shadman Shakib est un chercheur indépendant. Il est diplômé de l'Université indépendante du Bangladesh (IUB) en marketing. Ses articles de recherche sont publiés dans des revues telles que European Journal of Business and Management, Global Journal of Management and Business Research et Scholars Journal of Economics, Business, and Management.

Product details

• Authors: Shadman Shakib
• Publisher: Ediciones Nuestro Conocimiento
• Languages: Spanish
• Product format: Paperback / Softback
• Released: 17.11.2023
• EAN: 9786206681717
• ISBN: 978-620-6-68171-7
• No. of pages: 72
• Dimensions: 150 mm x 220 mm x 5 mm
• Weight: 125 g
• Subject: Social sciences, law, business > Business > Advertising, marketing