Meanings of football shirts for the low-income market - From the sacred to the profane. DE

The purpose of this study is to identify, through a qualitative approach, what meanings are involved in the purchase of football club shirts that lead lower class consumers to commit a significant part of their income to consumption that is not aimed at satisfying basic needs. During the research we were able to see that the football club shirt also has a social inclusion meaning that we couldn't foresee in the initial analysis.

About the author

Er hat einen Master-Abschluss in Betriebswirtschaft und Entwicklung vom Estácio de Sá College, einen Aufbaustudiengang in Finanzen und Unternehmensführung vom Cândido Mendes College und einen Abschluss in Rechnungswesen vom Augusto Motta University Centre. Derzeit arbeitet er als kaufmännischer Leiter für ein belgisches multinationales Unternehmen im Chemiesektor.

Product details

• Authors: Felippe Reis de Britto
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 16.11.2023
• EAN: 9786206677796
• ISBN: 9786206677796
• No. of pages: 72
• Subject: Humanities, art, music > Music > Monographs