The Sustainable Network - The Accidental Answer for a Troubled Planet

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-- Heather Clancy, business journalist

What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network. Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems. If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use.

• Discover how the sustainable network connects us all, with examples of how it's already effecting change
• Understand how this network magnifies the impact of even the smallest change and newest idea
• Explore the role that various market and political forces play
• Learn how the network can be improved to better address environmental, economic, and social conditions
• Get practical advice that you or your business can follow now

List of contents

Dedication;
Preface;
Acknowledgments;
Comments and Questions;
Safari® Books Online;
Chapter 1: I Am a Node;
Chapter 2: What Is the Network: How Does It Work?;
2.1 Linking Things Together;
2.2 Protocols;
2.3 Just a Few More Terms: Hosts, Routers, Switches, LANs, and WANs;
Chapter 3: Green by Accident;
Chapter 4: What Makes the Network Sustainable?;
Chapter 5: Broadband: What Is It?;
Chapter 6: Can the Internet Hit a Wall?;
Chapter 7: The Mobile Me;
Chapter 8: Take It with You;
Chapter 9: The Network's Green Factor;
Chapter 10: Carbon Footprints;
10.1 Watch Your Weight;
10.2 A Product's Carbon Footprint;
10.3 The Business of Reducing Carbon;
Chapter 11: Net Efficiencies: Maximizing Resources While Minimizing Waste;
Chapter 12: What's So Smart About an Energy Grid?;
12.1 What You Can Do;
Chapter 13: Dematerialization;
13.1 What You Can Do;
Chapter 14: Detravelization;
Chapter 15: What Is the Network: How Is Telecommuting Enabled?;
15.1 IPSec;
15.2 MPLS;
15.3 SSL;
Chapter 16: Pushing the Boundaries;
16.1 Let's Get Specific;
16.2 What You Can Do;
Chapter 17: Data Center;
17.1 What About the Actual Equipment?;
17.2 Basic Consumption Reduction;
Chapter 18: Energy Efficiency Measurement;
Chapter 19: Doing Good by Doing Right;
Chapter 20: Is Broadband Really That Important?;
Chapter 21: Sustainable Providers;
Chapter 22: Net Neutrality;
Chapter 23: Tearing Down Economic Boundaries;
Chapter 24: Information Is King;
Chapter 25: Evolution;
Chapter 26: Network Time;
Chapter 27: Political Sustainability;
Chapter 28: Rocking the Vote;
Chapter 29: The Right to Network Usage;
Chapter 30: Challenges of the Networked World;
Chapter 31: Network Defenses Depend on How Traffic Is Sent;
Chapter 32: I Am on the Net, Therefore I Am Vulnerable;
32.1 The Machines;
32.2 The People;
32.3 And Sometimes It's Just Good Hacking;
Chapter 33: Antisocial Network Engineering;
Chapter 34: Protect the Net;
Chapter 35: The Last Best Place to Attack: Your Mobile;
Chapter 36: Government's Role in Protecting the Network's Integrity;
36.1 How the Network Can Help Efforts;
Chapter 37: 21st-Century Warfare: Cyberattacks;
Chapter 38: Social Sustainability;
Chapter 39: The Health Net;
39.1 What You Can Do;
Chapter 40: Not by Accident: Social Networking;
Chapter 41: Our Relationship with the Network;
A Quick Cheat Sheet of Common Terms;
Notes;
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Glossary;
Colophon;

About the author

Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

Summary

Demonstrates how we can tackle challenges, ranging from energy conservation to economic and social innovation, using the global network - not just the Web and the Internet, but also the private domains of thousands of companies, government agencies, and institutions, all connected through thousands of different types of devices.

Product details

• Authors: Sorensen
• Publisher: Lulu Press
• Languages: English
• Product format: Paperback / Softback
• Released: 24.11.2009
• EAN: 0636920157038
• ISBN: 978-0-596-15703-6
• No. of pages: 364
• Dimensions: 177 mm x 231 mm x 27 mm
• Weight: 664 g
• Subject: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks