Upgrade Culture and Technological Change - The Business of the Future

This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.

List of contents

Introduction 1. Creating Assumptions about Technological Change 2. The Diffusion of Upgrade Culture 3. Visions of the Future from CES 4. Marketing Workers in Upgrade Culture Conclusion: Challenging Upgrade Culture

About the author

Adam Richard Rottinghaus is an Assistant Professor of Media, Journalism & Film at Miami University in Oxford, Ohio, USA. He is a critical, media, and cultural studies scholar who researches strategic communications, emerging technologies, and futurism.

Summary

This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.

Product details

• Authors: Adam Richard Rottinghaus, Adam Richard (Miami University Rottinghaus
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 29.01.2024
• EAN: 9781032045788
• ISBN: 978-1-0-3204578-8
• No. of pages: 170
• Series: Routledge Studies in New Media and Cyberculture
• Subjects: Social sciences, law, business > Social sciences (general); BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Distribution, Sales & marketing, Sales and marketing, Retail and wholesale industries, Distributive industries